See where you stand against every competitor you name
Visibility tells you how often you appear. Share of voice tells you how much of the category conversation is yours, and both move as you fix things.
Visibility is the share of collected answers that named you. Share of voice is your share of every brand mention in the category. The two answer different questions: one is how often you show up, the other is how much of the conversation you own once you do.
Both are computed per engine and per prompt category, from the same stored answers, so a drop always resolves to a specific engine and a specific question. Competitors you name are measured on the identical basis.
You use it to pick a target. Fix the prompts where competitors appear and you do not, then watch the same number over the following runs.
- Visibility, Share of Voice, position and sentiment vs competitors
- Trend over time, per-engine and per-category breakdowns
- Untracked-competitor discovery
Trend needs history: with fewer than two runs there is no trend yet, only a first reading.
Measure your visibility
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